Andy Neely
Prof. Andy Neely, Ph.D. Andy Neely is Founding Director of the Cambridge Service Alliance and the Royal Academy of Engineering Professor of Complex Services at the University of Cambridge. He is widely recognized for his work on the servitization of manufacturing and strategic performance measurement. Previously he has held appointments at Cranfield University, London Business School, Nottingham University, where he completed his PhD and British Aerospace. He was Deputy Director of AIM Research – the UK’s management research initiative – from 2003 until 2012 and was elected a Fellow of the British Academy of Management in 2007, an Academician of the Academy of Social Sciences in 2008 and a Fellow of the European Operations Management Association in 2009.
Service Business Model Innovation: The Impact of Big Data
Much of the discussion about big data focuses on customer analytics, yet there is increasing evidence that big data can be used in business model innovation. Leading firms are already experimenting with how new sources of data might enable them to create new value for customers, supported by innovative service business models. In this project we will: (i) explore the scope and potential for big data to stimulate business model innovation in manufacturing firms making the shift to services; (ii) identify the practical and theoretical challenges in making better use of big data for business model innovation; and (iii) develop and test a methodology that can be used to stimulate creative thinking about the scope for new business models drawing on big data.