Jonas Puck
Prof. Dr. Jonas Puck is Head of the Department of Global Business & Trade, Head of the Institute for International Business and Full Professor at the Vienna University of Economics and Business. Beforehand, he was employed at the chair of International Management at the School of Business and Economics at the Friedrich-Alexander University of Erlangen-Nürnberg where he earned a doctorate in 2007 and habilitated in 2009. Additionally, he lectures or rather lectured as a guest lecturer at the University of New South Wales (Sydney, Australia), the UIBE (Beijing, China), the Tshingua School of Management (Beijing, China) and Bradford University (UK). His main area of work lies in the department of international strategic management and human resource management..
Foreign Market Intelligence of Immigrants as Source of International Companies’ Competitiveness
Currently, there are 15 million people with migration background living in Germany. In public controversy, they are usually seen as a problem or at least as a challenge for society, politics and economy. In other countries, such as the USA, Australia, UK or Canada, immigrants are often seen from a different perspective. Immigrants are often important economic factors in various regions.
One of their particular characteristics is their expert knowledge of their home country which companies can make use of for their international business activities. The project’s purpose is to make a contribution to gaining knowledge about the assignment of immigrants in order to enhance the companies‘ international competitiveness.