Tassilo Schuster

Prof. Dr. Tassilo Schuster is Professor in the field of sustainable business models and resource efficiency at the University of Applied Sciences in Neu-Ulm, and Strategic and Scientific Advisor at Fraunhofer IIS. He completed his PhD at FAU Erlangen-Nuremberg and was a Postdoctoral Researcher at the Department of International Management until December 2023. From October 2017 until September 2019, he was an interim professor for Business Administration, especially for the Economy of Japan at LMU München. He is published in renowned journals such as the Journal of Product Innovation Management, International Business Review, and the Journal of International Management. Since 2013, he has been Associate Editor of South Asian Journal of Global Business Research. His major fields of research include International Management, Human Resource Management and Management in Emerging Markets, which include topics such as Business strategies at the Bottom of the Pyramid and Expatriate Management in high-risk countries.

Inpatriates – Foreign Employees as Strategic Success Factors of Companies

A great number of companies from the Nuremberg Metropolitan Region have become global actors and sell leading products and services worldwide today. The global presence has increased the number of foreign employees who are delegated to the parent company (inpatriation) as hereby an efficient coordination of the subsidiaries and a reciprocal knowledge transfer between parent company and subsidiaries is achieved. However, it has become increasingly difficult for companies to attract highly qualified foreign employees to work and live in the region. Even though the Nuernberg Metropolitan Region is economically important, it is considered as less attractive compared to other metropolitan areas such as Berlin, Hamburg, Munich, Madrid, Amsterdam, Paris, or London.

The research project analyzes the employment of inpatriates in the Nuremberg Metropolitan Region in order to enhance the companies‘ international competitiveness.