Tim Alexander Herberger

Dr. Tim Alexander Herberger studied business administration at the Friedrich-Alexander-University Erlangen-Nuremberg and the University of St. Gallen. Subsequently, he joined the Department of Finance of the Bamberg University as research and teaching assistant and received his doctor’s degree for analyzing individual financing strategies during education and further education of students. Currently, he is chair of Business Administration I at the Andrássy University Budapest. His research interests are empirical capital market research, valuation of human capital as well as financial intermediation and communication on financial markets.

Social Media-Channels as Information Intermediaries – Influence on Capital Market Participants, Market Microstructure and Digitization in Financial Intermediation, Accounting, Auditing & Corporate Media Relations

Information intermediaries can help sustainably increase company value in communicating corporate news. Lower costs while at the same time faster information search, information spread and extension of the addressee circle are the reason. This also applies to the use of social media-channels. The aim of the project is to analyze the extent to which the use of social media-channels in the course of communication, in particular of company information for capital markets, can be realized for various stakeholders as well as the underlying market microstructure. This includes a critical analysis of possible risks arising from the use of such intermediaries. In this way implications for the financial intermediation as well as the digitization in accounting are pointed out.